- More
Racing has been given a priceless opportunity - but insight and access cannot be just for Friday nights
Straight after Coronation Street and in a slot that featured Death In Paradise and Jimmy Carr on two of the other main channels, viewers watching ITV1 at 9pm on Friday saw a primetime programme about the King George VI Chase. That, in itself, is remarkable. It also provides momentum that must be maintained.
What happens next in relation to Champions: Full Gallop is, to a large extent, out of racing's control. In the world of television, numbers rule, particularly for a commercial broadcaster like ITV. To gain a second series, a programme must pull in enough viewers to make the commitment worthwhile and financially sensible.
For Champions: Full Gallop, the first set of numbers have been banked but it is what follows that arguably matters more. A peak of 1.4 million viewers watched the retelling of Hewick's King George in an episode that introduced a new audience to a cast list including Harry Cobden, Paul Nicholls and Nico de Boinville.
Read the full story
Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.
Subscribe to unlock
- Racing Post digital newspaper (worth over £100 per month)
- Award-winning journalism from the best writers in racing
- Expert tips from the likes of Tom Segal and Paul Kealy
- Replays and results analysis from all UK and Irish racecourses
- Form study tools including the Pro Card and Horse Tracker
- Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Already a subscriber?Log in
Published on inLee Mottershead
Last updated
- Racing's failure to promote Premier racedays is embarrassing - and underlines why help from bookmakers is needed
- JP McManus was right to raise the subject of transparency - and here's my solution to his worry about weights
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Restrictions and the black market: surely the time has come for bookmakers to confront the link between them
- Plummeting betting turnover leaves British racing in a precarious state - whatever the sales numbers might suggest
- Racing's failure to promote Premier racedays is embarrassing - and underlines why help from bookmakers is needed
- JP McManus was right to raise the subject of transparency - and here's my solution to his worry about weights
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Restrictions and the black market: surely the time has come for bookmakers to confront the link between them
- Plummeting betting turnover leaves British racing in a precarious state - whatever the sales numbers might suggest