Racing has been given a priceless opportunity - but insight and access cannot be just for Friday nights
Straight after Coronation Street and in a slot that featured Death In Paradise and Jimmy Carr on two of the other main channels, viewers watching ITV1 at 9pm on Friday saw a primetime programme about the King George VI Chase. That, in itself, is remarkable. It also provides momentum that must be maintained.
What happens next in relation to Champions: Full Gallop is, to a large extent, out of racing's control. In the world of television, numbers rule, particularly for a commercial broadcaster like ITV. To gain a second series, a programme must pull in enough viewers to make the commitment worthwhile and financially sensible.
For Champions: Full Gallop, the first set of numbers have been banked but it is what follows that arguably matters more. A peak of 1.4 million viewers watched the retelling of Hewick's King George in an episode that introduced a new audience to a cast list including Harry Cobden, Paul Nicholls and Nico de Boinville.
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Published on inLee Mottershead
Last updated
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- The Arc will be without two superstars due to an outdated ban - racing can ill afford this act of self-harm
- York has been buffeted by fierce headwinds - but it remains a shining example to all racecourses
- The growth of women's sport has become a global phenomenon - racing must do more to take advantage
- British racing will soon have a new BHA chief executive and chair – but the sport does not need a sugar daddy
- Agree with him or not, Aidan O’Brien is never less than interesting - and strong opinions are what racing needs from its stars