'You find that a little community develops' - why the sport's most devoted fans love an ordinary day at the races
Lee Mottershead kicks off a week-long series on what people think about racing by heading to a midweek card at Lingfield
British racing's leaders want to know what people think about the sport. Over the coming days, they are going to find out.
It was announced last year that key industry stakeholders had given the green light for what was billed as a piece of consumer research more comprehensive than any previously undertaken.
The BHA's then chief executive Julie Harrington revealed Project Beacon would set out to show how British racing could keep hold of existing customers while at the same time attracting new ones. Racecourse Association chief executive David Armstrong described the exercise as "absolutely vital". According to early forecasts, the work would shed an informative light on what fans, punters and the general public truly feel about a sport with a long and celebrated past but a less than certain future.
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