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Meet Denise Coates, the business phenomenon behind bet365

Denise Coates: from a Portakabin to the bookmaking pinnacle
Denise Coates spoke to the Racing Post in 2011Credit: Hugh Routledge

First published in 2011


Meet a business phenomenon. Meet Denise Coates. The Racing Post once ran a series called Legendary Bookmakers. If it ever gets revived Denise Coates may well feature.

What, you may ask, makes her deserving of such an accolade? You may vaguely know the name. Isn’t she something to do with Bet365, the company owned and run by Peter Coates, or is it John Coates?

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