Taking you to the heart of the world's largest betting and gaming show

ICE London 2020, from Clarion Events, kicks off at London’s ExCeL from February 4-6. The biggest and most anticipated betting and gaming exhibition in the industry will see more than 30,000 people pass through the doors to experience innovation in gaming like never before.

Once again Racing Post and our wider group of companies and brands will be at the forefront of the exhibition. Our in-depth guide will take you through the key themes and talking points from this year’s exhibition.

The Racing Post Cafe, the hub of the Sports Betting exhibition space, is located at S2-230. We will be launching some exciting news this year along with new services and products from our group which will be on display, as well as offering some valuable networking space for attendees to enjoy.

With our strong group of brands, we can provide our clients with a range of services – content, retail, trading, advertising, media, agency and translation services to help their business in all aspects of customer engagement and experience.

Our ability to offer our services in over 70 languages and the expansion of our content to include racing and sport from across the globe means we head to ICE this year with our largest offering ever.

A key topic across the exhibition this year is the Consumer Protection Zone and it is a great delight to see so many of the big players backing this initiative.

Over the past year, Racing Post has been a founding member of Responsible Affiliates in Gambling (RAiG), to help improve standards across the industry. 2020 is a huge year for responsible gambling and we are proud to be at the forefront of it.

Throughout the guide, we’ll take you through some of our other
key offerings at ICE, including our recently launched trading solution, AllSported, as well as some interviews, analysis and the ever-popular ICE Jury.

It’s an exciting time for the industry and it is always a thoroughly enjoyable week – I look forward to seeing you all at ICE London.

Eugene Delaney
B2B Director, Racing Post

If you are interested in this, you should read:

‘No other show can offer such a degree of choice and insight’

Racing Post taking advantage of growing market in the US

Increased focus on consumer protection at this year's show

SG Gaming boss Phil Horne looking to a bright future

'It’s never been more important to produce world-class content'

Ben Keith, Jessica Norrell and Nick Rust answer the key questions

If you are concerned about your gambling and are worried you may have a problem, click here to find advice on how you can receive help