Best new betting sites 2024

Sportsbook Content Writer
Published on 5 September 2024
Last updated 20 November 2024

Whether you’re a sports aficionado or a novice looking to dip your toe into the world of betting, you can explore new betting sites on the Racing Post. Discover exclusive offers and make smart and informed choices.


About the author

Frank Monkhouse is a former professional boxer turned sports betting writer. Since hanging up his gloves for the final time in 2015 due to injury, he has worked for many large bookmakers and ambitious affiliates, cutting his teeth at Coral’s head office in London. A huge fan of football, boxing and horse racing, Frank is a student of the formbook who leans heavily on the stats and trends to find the value for readers.

Top-rated new betting sites

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Best new betting sites 2024

Unibet offer a wide range of sports betting opportunities, casino games and other markets. With a user-friendly interface and competitive odds, Unibet provide an engaging platform for sports enthusiasts and gamers alike. Their commitment to responsible gambling and a strong focus on customer satisfaction make renowned online bookmaker Unibet a trusted choice for those looking to enjoy the excitement of betting and gaming in a safe and secure environment.

Star Sports are known for their extensive coverage of sports events, competitive odds and coverage of racing. With a user-friendly platform and a commitment to responsible gambling, they offer a top-notch betting experience, one that’s aimed at high-rollers and big-staking punters.

Betway are renowned for their diverse sports betting markets and competitive odds. With a user-friendly platform and a strong emphasis on responsible gambling, Betway offer a secure and enjoyable betting experience. Their commitment to customer satisfaction and innovative features, such as in-play betting, has solidified their position as a popular choice among sports betting enthusiasts.

Spreadex are known for spread betting and their sports trading platform. Offering a distinct approach to betting, Spreadex provide a wide range of sports markets and financial trading options. With a focus on personal service and a commitment to responsible gambling, Spreadex stand out as a specialised choice for those looking for an alternative betting experience.

SBK, a modern bookmaker, stand out for their innovative approach to sports betting. Powered by Smarkets, SBK offer a social and community-driven platform where users can follow and copy expert bets. With competitive odds and an engaging user experience, SBK provide a fresh perspective on sports betting, making it an appealing choice for both experienced and novice bettors.

Virgin Bet, backed by the Virgin Group, are known for their entertaining and user-friendly betting platform. With a focus on innovation and competitive odds, Virgin Bet provides a diverse range of sports betting options, ensuring an engaging experience for all sports enthusiasts. Their commitment to responsible gambling and unique promotions make Virgin Bet a compelling choice for those looking to add excitement to their sports betting.

Livescore Bet, a leading sports scores and results platform, provides real-time markets and updates on a wide range of sporting events, including football, basketball, tennis and more. With a user-friendly website and mobile app, Livescore keeps sports enthusiasts informed with live scores, stats and in-depth match details. It’s a go-to resource for staying up-to-date with the latest developments in the world of sport and betting.

How we select the best new betting sites in 2024

Comparing the top new betting sites in the UK can be a difficult task, given the market is constantly evolving with new players entering the space.

When assessing these platforms, it’s crucial to consider several key factors. Firstly, the range of sports and events offered for betting is paramount. The best sites provide a diverse selection of markets, from football and horseracing to E-sports and politics.

Another critical aspect to evaluate is the user experience. The top betting sites invest heavily in creating user-friendly interfaces that facilitate easy navigation, efficient betting and quick access to relevant information. Mobile compatibility is also vital when it comes to new betting sites as many users prefer to bet on the go. Furthermore, assessing the quality of customer support is essential. Responsive customer service can be a game-changer, particularly in resolving issues or clarifying doubts swiftly.

Lastly, safety and security cannot be overlooked. Trusted betting sites in the UK hold valid betting licences from regulatory authorities such as the UK Gambling Commission, ensuring that they adhere to strict standards for fairness and security. Additionally, they implement robust encryption and data protection measures to safeguard users’ personal and financial information. Ultimately, comparing these aspects among the top new betting sites in the UK will help you make an informed choice and enhance your betting experience.

Define your betting preferences

  • Determine the sports or events you want to bet on.
  • Decide whether you prefer traditional sports betting, E-sports, casino games or other forms of betting.
  • Consider your budget and how much you plan to stake.

Research new bookmakers

  • Start by searching online for new bookmakers to whom you may be new. You can use search engines, gambling forums and review websites for assistance.
  • Pay attention to user reviews and ratings to get an idea of the bookmaker’s reputation in the industry.
  • Look for bookmakers that cater for your specific interests and offer a wide range of betting options in your preferred markets.

Licensing and regulation

  • Ensure that the bookmakers you’re considering are fully licensed and regulated by reputable authorities in their respective jurisdictions. This helps guarantee fairness and security.

Compare odds and margins

  • Compare the odds and betting margins offered by different bookmakers for the same events or markets. Lower margins typically indicate better value for bettors.

Additional betting features

  • Assess any unique features offered by the bookmaker such as in-play betting, live streaming or innovative betting options.

Test with a small deposit

  • Before committing a significant amount of money, make a small deposit and place a few bets and experience the bookmaker first-hand.

Ultimately, the best new bookmaker for you in 2024 will depend on your individual preferences and priorities. Take your time to research and choose wisely to enhance your betting experience while ensuring safety and security.

What to avoid when it comes to new betting sites

When considering new betting sites, it’s essential to be cautious and avoid potential pitfalls to protect your financial and personal information, ensure fair play and have a positive betting experience.

Here are some things to avoid when dealing with new betting sites:

Unlicensed or unregulated sites: Avoid betting on websites that are not licensed or regulated by reputable authorities. Licensing ensures that the site follows industry standards and provides a level of consumer protection.

Poor reputation: avoid new betting sites with a poor or unknown reputation. Look for user reviews, ratings and feedback to gauge the site’s credibility and reliability.

No responsible gambling tools: new betting sites should offer responsible gambling features such as deposit limits, self-exclusion options and resources for managing gambling addiction. Avoid those that neglect these crucial tools.

High wagering requirements: be wary of welcome bonuses and promotions with excessively high wagering requirements that make it challenging to withdraw your winnings.

Unclear payment policies: avoid new betting sites with unclear or unfair payment policies. Pay attention to withdrawal limits, fees and any restrictions on your winnings.

Unrealistic promotions: be cautious of promotions that seem too good to be true. Some new betting sites may use unrealistic offers to lure customers. Always read the small print.

Inadequate customer support: steer clear of new betting sites that provide inadequate customer support. Quick and responsive support is essential when you encounter issues or have questions.

Slow payouts: delayed or slow payouts can be frustrating. Avoid new betting sites with a history of delayed withdrawals.

No mobile compatibility: in the modern era, new betting sites should have mobile-friendly platforms. Avoid those that do not provide a good mobile betting experience.

Best payment methods for new betting sites

The best payment methods for new betting sites can vary depending on your location, preferences, and the options available at the particular site. However, here are some commonly accepted and reliable payment methods that you can consider when using new betting sites:

  1. Debit cards: debit cards are widely accepted by most new betting sites. They offer convenience and security for deposits and withdrawals. Credit cards are not permitted.
  2. E-wallets: E-wallet services such PayPal, Skrill, Neteller and ecoPayz are popular among bettors. They provide fast and secure transactions and can be a good choice for both deposits and withdrawals.
  3. Bank transfers: bank transfers, including wire transfers and online banking, are a secure way to fund your betting account. However, they may have longer processing times compared to other methods.
  4. Prepaid cards: some new betting sites accept prepaid cards, such as Paysafecard or Neosurf. These cards allow you to make anonymous deposits without sharing your financial information.
  5. Cryptocurrencies: a growing number of new betting sites now accept cryptocurrencies such as Bitcoin, Ethereum and Litecoin. Cryptocurrencies offer fast and secure transactions and can provide anonymity.
  6. Mobile payment methods: depending on your region, you may have access to mobile payment options such Apple Pay or Google Pay. These can be convenient for mobile betting.
  7. Pay by phone: some new betting sites offer pay by phone services, allowing you to deposit funds and have the charges added to your phone bill.
  8. Alternative payment solutions: in some regions, you might find alternative payment solutions specific to that area. Always check the available options on the new betting site’s payment page.

When choosing a payment method for a new betting site, consider the following factors:

  • Availability: ensure that the payment method is available in your country or region and is accepted by the new betting site.
  • Fees: check for any fees associated with deposits or withdrawals using a particular payment method. Some methods may incur fees that can affect your bankroll.
  • Processing times: Different payment methods have varying processing times. If you want to make quick bets, opt for methods with faster processing.
  • Security: choose secure payment methods with encryption and strong security measures to protect your financial information.
  • Convenience: consider how convenient the payment method is for you. Some people prefer the ease of credit cards or e-wallets, while others value the anonymity of cryptocurrencies.
  • Currency: ensure that the payment method supports the currency you want to use for betting to avoid conversion fees.
  • Customer support: check if the new betting site’s customer support can assist you with any payment-related issues or questions.

Remember that the availability of payment methods may vary between different new betting sites, so it’s a good idea to check the site’s payment options before signing up and depositing funds. Additionally, always gamble responsibly and stick to your budget when using any payment method on new betting sites.