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Henry Beeby gives us the lowdown on the Goffs London Sale

Goffs group chief executive discusses the exclusive auction

Henry Beeby: getting ready to host the Goffs London Sale on Monday
Henry Beeby: getting ready to host the Goffs London Sale on MondayCredit: Patrick McCann

Goffs group chief executive Henry Beeby took time out from wielding the gavel at the company's Land Rover Sale in County Kildare on Tuesday to talk to us about the London Sale, held in the grounds of Kensington Palace on the eve of Royal Ascot next Monday.

Beeby tells us about some of the high-class lots sure to entice buyers from around the world and explains the sale's importance to Goffs, beyond merely generating turnover.

He also talks about attracting lots to the London Sale - no mean feat when there is a very competitive private market for just the sort of promising horses Goffs want to add to their catalogue.

To watch the video, simply click below.

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