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Three-time Group 1 winner Advertise to stand at the National Stud

Top-class son of Showcasing landed elite-level contests at two and three

Advertise returns victorious after landing the Commonwealth Cup at Royal Ascot
Advertise returns victorious after landing the Commonwealth Cup at Royal AscotCredit: Dan Abraham

Advertise, the son of Showcasing who carried the Phoenix Thoroughbreds colours to three Group 1 victories, has been retired from racing and will begin his stallion career at the National Stud in Newmarket in 2020.

"We are hugely excited to be given the opportunity to stand Advertise at the National Stud," said stud director Tim Lane. "He was an exceptional racehorse with the physical attributes to match.

"His sire, Showcasing, is continuously proving himself to be a world-class stallion and we are privileged to be offering breeders his highest-rated son. We are extremely grateful to Martyn Meade, Phoenix Thoroughbreds, Amer Abdulaziz and Dermot Farrington for entrusting us with Advertise for his stud career."

Amer Abdulaziz, chief executive of Phoenix Thoroughbreds, added: "As a Group 1 winner at two and three, Advertise has given us some brilliant days. His win in the Commonwealth Cup at Royal Ascot this year was a particularly special and happy day.
Amer Abdulaziz: 'As a Group 1 winner at two and three, Advertise has given us some brilliant days'
Amer Abdulaziz: 'As a Group 1 winner at two and three, Advertise has given us some brilliant days'Credit: Sarah Farnsworth
"We are really excited to stand him as a stallion at the National Stud alongside Aclaim and we will be supporting his progeny in the sales ring. I would like to thank Martyn for the expert handling of his career and Frankie [Dettori] for his great rides and invaluable insights."

Speed, precocity and toughness were the hallmarks of Advertise's racing career, and when he was first unleashed by trainer Martyn Meade he hinted that he could be something out of the ordinary with an impressive debut success in a competitive Newbury maiden.

He was then pitched straight into Pattern company, and went down by just a length to Calyx in the Coventry Stakes. He maintained his rapid upward curve when he landed the Group 2 July Stakes by clear water on his next outing, in what proved to be his final start outside of Group 1 company.
Advertise begins to assert in the Group 2 July Stakes
Advertise begins to assert in the Group 2 July StakesCredit: Alan Crowhurst
The colt gained his first taste of top-level glory when he showed speed and spirit in equal measure to claim the Group 1 Phoenix Stakes at the Curragh, and became the first British-trained runner in more than two decades to land the coveted prize.

His rounded off his two-year-old campaign with a hugely creditable second to Too Darn Hot, who now stands for £50,000 at Dalham Hall Stud, in the Dewhurst Stakes.

Advertise returned at three and, after a reappearance run in the 2,000 Guineas, took his form to new heights when he produced a devastating performance in the Commonwealth Cup. He saw off Forever In Dreams and subsequent Group 1 winners Hello Youmzain and Ten Sovereigns in a quicker time than past winners Caravaggio and Muhaarar.

After a runner-up finish in the July Cup, Advertise beat his elders as he recorded his third Group 1 success in the Prix Maurice de Gheest. He again proved thoroughly game as he got the better of Group 1 winners Brando, One Master, Pretty Pollyanna and Polydream.

Dettori was in the saddle for all three Group 1 wins, and said of his old ally: "Advertise has a great constitution. He's blessed with a high cruising speed and a dazzling turn of foot."

His trainer added: "Advertise was a joy to have in the yard. To have a horse with his combination of speed, soundness and consistency is very rare. I very much look forward to seeing his progeny on the track in years to come and I hope they inherit some of his father’s star qualities."

Bred by Cheveley Park Stud, the top-class sprinter boasts a pedigree that marries two of the current era's most prominent bloodlines. He is the highest-rated runner by sire sensation Showcasing, whose own stud record includes horses such as Quiet Reflection, Soldier's Call and Tasleet.

He is out of Furbelow, a six-furlong winner by champion broodmare sire Pivotal and therefore a full-sister to Listed winner Red Diadem.

An introductory fee for Advertise will be announced at a later date.


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