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Improving customer experience bearing fruit says Chester chief but challenges persist as May festival crowds appear flat
Chester: the crowds for last week's May festival were level or slightly up on the previous year
Credit: Edward Whitaker (racingpost.com/photos)
Crowd numbers appear to have matched recent years at Chester, but chief executive Louise Stewart warned that courses cannot be complacent in the face of a challenging economic climate.
She believes the efforts the track has made in improving the visitor experience helped secure decent attendances at last week's May meeting.
There were a total of 33,849 racegoers at the three-day fixture in 2023 and 33,593 in 2022, both some way shy of the 53,414 who were on course for the last pre-pandemic festival in 2019.
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David CarrReporter
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